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photo album  German mobile market 3 times larger with lower ARPUs

Brief: 04 Jul 2008

The Dutch and German markets are two distinct mobile markets,particularly in terms of size; in other areas as maturity they arequite comparable. The most striking difference is that the Germanmarket is at least three times larger with a value of almost EUR4.9 billion (in the first quarter of 2008) but with a blended ARPUof almost EUR 10 lower than in the Netherlands. In terms ofsimilarities both countries are experiencing a mature marketenvironment where mobile penetration has increased to 120 percent.Incumbents continued to lead in market share, although they havelost some to others. Voice revenue continues to experienceconsiderable pressure in both markets with non-voice revenuescompensating for the decline in voice and becoming a maincontributor to the overall service revenues. This research brieffocuses on the main differences between the German and Dutch mobilemarkets.

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